I’ve just read this on the BBC Technology News site (http://news.bbc.co.uk/1/hi/technology/8458880.stm)

“Leading technology figures may have an image problem in the UK, according to a survey.

In a poll of 1000 British people, 20% had never heard of Apple chief executive Steve Jobs and a further 10% thought he worked for a trade union. (They also say Steve who? One in 20 surveyed thought Steve Jobs was a footballer.)

Fifteen percent believed that web creator Sir Tim Berners-Lee was either head of MI5 or an Arctic explorer.

Microsoft boss Bill Gates was the most well-known but 5% of the group thought he was a comedian or a famous thief. ”

I suppose they were kind of right.